GREENWICH, CONNECTICUT — GraduationSource™ today officially announced its strategic repositioning, rebrand and website redesign aimed at reimagining and elevating the customer experience within the competitive graduation regalia market. Guided by the purpose of “Unleashing Happiness™”, the strategy promises a remarkable service experience to schools and higher education institutions.
"Graduation regalia is a crowded space where many customers feel forced to work with large legacy brands."
Matthew Gordon, CEO
"Many customers are not getting the responsive care and support they need. So we’ve created an experience that is easier, less stressful, and more enjoyable from end-to-end.”
Matthew Gordon, CEO
Hallmarks of the evolution in strategy are the new brand identity and website design by MEL, the award-winning agency founded by Luis Miguel Messianu, Richard Edleman, and Pedro Lerma, and website development by Hatmeria, helmed by Michal Wujas and Bartosz Zakręta. The launch is the culmination of a year-long process to reposition the company and transform its operations for continued expansion.
“High-quality custom products were table stakes for us.”
Matthew Gordon, CEO
“We want to become known for something less common and address what customers want most - a partner they can count on. Our purpose of ‘Unleashing Happiness™’ and the supporting pillars are a natural articulation of both our ‘why’ and ‘how’.”
Matthew Gordon, CEO
The new brand is built upon Five Experience Pillars designed to solve the common headaches of commencement leaders:
- The Happiness Concierge Experience: Certified experts providing a "neighborly touch" to guide schools from start to finish.
- High-Quality, Affordable Regalia: A wide selection of customizable regalia offered at competitive prices.
- Custom Designed For You: Bespoke regalia and accessories designed to meet a school’s exact graduation vision and specification.
- Intuitive Ordering Portals: Custom portals that eliminate the administrative burden of regalia ordering and distribution.
- Reliable, On-Time Delivery: A commitment to on-time, accurate delivery - or they’ll make it right.
“This milestone is not a marketing campaign or a superficial face-lift.”
Jaime Vasquez, Chief Operating Officer
“It’s a strategic and operational shift where we reimagined the experience for our customers, employees, and partners from end-to-end.”
Jaime Vasquez, Chief Operating Officer
A new era for GraduationSource™ may reveal that even in a commodity-driven market, a purpose-driven business centered on Unleashing Happiness™ can reframe the standard of excellence and break through.
“We’re already a success. We’re growing very fast and I know our customers are going to be happier than ever with their experience.”
Jaime Vasquez, Chief Operating Officer
About GraduationSource™
For over 60 years, GraduationSource™ has served schools and higher education institutions. A customer-centric company, GraduationSource™ combines high-quality, customizable regalia, expert customer care, and reliable delivery to “Unleashing Happiness™” for its school partners and graduates. For more information, visit www.graduationsource.com.
